Açai Juice Carton Design

In this project, I took a well-known juice brand and targeted it toward Gen Z. Keeping that in mind, I chose an exotic flavor with a pink/purple palette, which is appealing to that generation. I also featured a landscape which wraps around the whole box. This appeals to their concern for environmental protection.

I cut and measured a Minute Maid Box and created die lines to match a real box in actual size.