Fancy Forest Farm Branding

Fancy Forest Farm reached out to me with a request that was partially graphic and partially illustrative. The farm operates as a horse trail riding barn and the owner’s favorite animal is a horse named Fancy, thus the name of the farm.

It was requested that a logo be created that could also double as road signage. The logo needed to feature the specific horse and make her identifiable without being overly illustrative.

I chose a slightly feminine slab serif typeface to accentuate the fact that the barn owner prefers her mare over a gelding.