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In this full-scale campaign, I first created a logo for Kazu Soda. The target audience is high school and college gamers. These guys are on dependent or low income budgets, so the soda is inexpensive and eye-catching. The branding guide is a fully-encompassing booklet that explains every aspect of Kazu’s logo use. Kazu will be marketed in gas stations and small grocery stores as well as in-game ads. The ads will be featured in realistic games such as Spiderman: Homecoming and Grand Theft Auto V.