Snyder’s Farrier Service Branding

Snyder’s Farrier Service is a traveling equine hoof care business logo. This logo needed to be highly readable. It is seen printed on the side of a moving vehicle or to stand out on a busy bulletin board.

The logo features a horse head because that is what the farrier’s clients are interested in—not anvils or hammers. The horse has a pretty, stylized mane because a majority of horse owners are women.