This project involved a rebrand of a dated logo. I kept the old brand’s signature orange, but added a clean, medical blue to pair with it. I then created a pattern from the symbol to adorn the print pieces.
I made both a horizontal and vertical version of the logo to give it versatility.
The slight gradients and shadows give it a modern feeling. However, these can be easily modified and “flattened” into plain shapes next decade when gradients are out of style.