View the website here→ https://wild-side-ice-cream.000webhostapp.com/
This project included a full branding package—logo design, package design, and website design. First, I developed the logo and brand for “Wild Side Ice Cream.” I imagined a multi-use logo with a symbol that can be interpreted in several different ways.
Next, I applied the logo to the ice cream buckets. The entire color palette changes according to flavor. While lined on a freezer shelf, individual flavors will stand out strongly.
Then, I coded a Bootstrap website for Wild Side. The site features a large hero image with an interesting hook and a statement about Wild Side’s mission.
Wild Side is targeting millenials who care strongly for environmental conservation and feel good about spending extra money for a good cause.